Daily Archives: August 17, 2007

Reese’s NutRageous

Housed under parent company Hershey’s, the Reese’s brand is synonymous with peanut butter. The original Reese cup has been available since 1928—almost a century. H.B. Reese invented the popular chocolate shell with peanut butter filling. It has changed a great deal over the years with countless variations on the original. But the fame the Reese’s brand attained in the candy marketplace is due to this original success story: the peanut butter cup that changed the world.

How could the company branch out from their signature Reese’s Pieces and Peanut Butter Cup and tempt the public in new ways? Could they pack chocolate and peanut butter into a candy bar in a way that would be inventive enough and tasty enough to grab the public’s attention? Packing in fresh roasted peanuts seemed to be the ticket. But they didn’t stop there. Caramel and peanut butter round out the innards of the candy log. Milk chocolate coats the delicious invention. Wrap it all up in the classic orange-colored label with a bright blue nameplate, and you have NutRageous. Candy consumers have been buying up this bar since it was unleashed on the public in 1994. If you haven’t tried it–where have you been?

I love the NutRageous bar. It’s crunchy and truly satisfying, like a Snickers. In fact, I’d place it in line just behind Reese cups to meet my cravings for peanut buttery goodness. What makes this bar so all-the-rage? Definitely the rich peanut butter. You just can’t go wrong with peanut-creaminess and milk chocolate. In fact, I didn’t realize caramel was also one of the dominant ingredients until I read the packaging. If this candy-combo sounds up your alley, you’ll most likely buy NutRageous again and again. This is a genuine favorite candy bar of many connoisseurs, so you will be in good company if you find yourself adding the word “nutrageous” to your vocabulary—and your shopping list.

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