Under the Hershey’s umbrella since 1977, Twizzlers have been around since the beginning of the 20th century. People love licorice because it is fat free, tastes great, and is fun to chew on. In 1994, Hershey’s decided to take Twizzlers to the next level, letting customers interact with the product. Twizzlers Pull & Peel candies are a similar concept to fruit roll-ups, in that kids (and kid-like adults) love to take them apart and play with them as part of the eating process. You can unravel the strands and braid them, make jewelry out of them, or just slurp them up like a straw.
In cherry, watermelon, and other fruit flavors, Pull & Peel must be an acquired taste, because I just didn’t love them as much as the traditional licorice ropes. But then again, they don’t claim to be licorice just because they share the popular Twizzlers brand. The taste of the cherry ropes is similar to that of some type of cough syrup that’s trying to be appetizing but just doesn’t make it all the way there. It’s not an offensive taste—in fact, I’m sure some people out there love it. No matter what you think of the taste, you will most likely eat the whole bag because these Twizzlers are just so fun to chew. Wrap them around your finger or chomp on the entire licorice braid—There’s no wrong way to do it. One drawback—You’re not going to be able to chew off the ends and use this licorice rope like a straw, which is an oh-so-fun component to traditional Twizzlers.
My expert conclusion: This candy is a lot more fun to eat than its predecessor, Twizzler licorice ropes. But if you’re looking for the same classic taste, you won’t find that here. Pick the flavor that most appeals to you, and try it at least once. The “candy” part of your brain deserves to have some fun.