Fun to eat and fun to wear, Flix Gummy Bands are indistinguishable from the real thing. Capitalizing on the slogan-bracelet craze (you know, the Lance Armstrong “Live Strong” fad that trickled down to other markets), these chewy bracelets are better because they’re edible. Though you could wear it all day instead of ingesting it, the fruity smell would probably drive you too wild not to eat it. I ripped open my bag excitedly and slipped the bracelet over my wrist (it fits adults and kids, too). The slogan said “Friends”—some say “Together” or “So Sweet.” For this reason, it’s an obvious choice for kids to trade at school for Valentine’s Day. I was too anxious to wear my gummy band for very long without eating it. Sinking my teeth into its blue raspberry core, I enjoyed the rich licorice-like texture and bright, fruity taste. My only complaint is that it didn’t last longer. I guess I’d be wise to buy a four-pack of bracelets to keep myself chewing awhile longer. The bands come in four great flavors—blue raspberry, green apple, grape and watermelon. My favorite was the green apple, but they’re all pretty good. One thing about novelty candy is that you sometimes must sacrifice a good taste for a great appearance. But this candy was tops, from the packaging to the wearability to its flavor.
Based in Niles, Illinois, Flix Candy has been putting their fun-filled confections on shelves nationwide since 1994. They have seasonal products for the “big four candy holidays” (Easter, Halloween, Christmas and Valentine’s Day) as well as licensed candies representing such brands as Disney’s Hannnah Montana and High School Musical, and even Batman and Scooby Doo. Props to Flix for keeping candy fun and lighthearted—exactly what it should be. I’d eat Flix Gummy Bands again and again. Maybe next they’ll come out with gumdrop earrings? A gummy necktie?