Forget Pop Rocks. America’s favorite Crayon engineer is getting in on the action. What sets apart Crayola’s new Dipping’ Lickin’ Popping’ candy from Pop Rocks? Not a whole lot. Let’s compare. Both candies come in loose powder form, several fruit flavors and are wrapped in pockets or pouches. Both make a fun, crackling sound when they touch your tongue, staining your mouth with color.
In flavors like strawberry and blue raspberry, Crayola’s sweet treats will definitely please the 12 and under set—even older kids. But most parents won’t enjoy the high maintenance candy that Crayola provides. (That’s completely aside from the widespread rumors that eating these types of candies while drinking soda can cause one’s stomach to explode. This has never been proven, though pop culture icons like Homer Simpson and Green Day have speculated that it might be true over the years.)
Each packet of the Crayola candy comes with a crayon-shaped lollipop that can be used for licking and dipping (hence the very appropriate name) into the candy powder, for even more messy, candy, fun. Pop Rocks also makes a product like this, however, called Pop Rocks Dips. These have a gum lollipop inside the package, to dip and lick up the candy powder. While Crayola’s packaging is fresh and new, I don’t think this candy will become as sought after as the classic, retro treat of Pop Rocks, which have been around since the mid ‘70s. But maybe this will be the popping candy for the next generation? In the world of carbonated candy, anything is possible. (Note: the age restriction here says this Crayola candy is for kids 5 and older.) Whichever popping candy you prefer, it’s hard to deny that pairing a huge corporate name with a candy product is a good money-maker for the company. In addition to being known widely for their crayons, markers and other art products, Crayola (a.k.a. Binney & Smith) produces cooking kits, cake decorating supplies, home decor (including bedding and bathroom standards!), music and even computer software, all available at online at Crayolastore.com.
Tags: Crayola, powder rock candy, lollipop, strawberry candy, sweets