“Kum-Ba-Yah my Lord . . . Kum-Ba-Yah.” If you find yourself with the strange urge to sing campfire songs when you eat this candy, you won’t be alone. Hershey’s S’mores candy bar was born in 2003. The “snack size” 1.65-ounce treat is the one you’re most likely to find on display in grocery store aisles. The new candy bar was met with such success that a king-size bar rolled off production lines the next year.

Whatever size you choose, you’ll fine a new creation in Hershey’s S’mores. Unlike the traditional s’more eaten over a campfire, the graham cracker here is on the inside. Hershey’s chocolate gets wrapped around a layer of graham cracker bits topped with marshmallow. So bundle up in a sweater, cozy up by the fire, and rip open this candy bar! The ghost stories can wait until you’re done. And you don’t even need to nuke it in the microwave. Just to clarify, please don’t microwave this s’more, or you’ll find yourself with a big mess to clean up!

I think the Hershey’s S’mores bar offers enough variation from a plain chocolate bar to sell on the market. But marshmallow isn’t at the top of most consumers’ top tastes—probably right up there with coconut, which is a kind of love it or hate it flavor for most people. Graham cracker is a brilliant yet overlooked candy bar component—many more candy companies choose some type of wafer, nougat, or crisped rice for their chocolate complement. But it’s the combination of chocolate with these two unlikely ingredients—graham cracker and marshmallow—that makes this bar stand apart in the market. I’m prone to eating other s’mores flavored products, like Quaker Chewy Granola bars, but Hershey’s knows how to put out an even more tasty indulgence. Overcome the temptation to pick up your staple candy bar and give Hershey’s S’mores a shot.

Tags: Hershey, milk chocolate, marshmallow, graham cracker , sweets