Lifesavers Variety Bag

Move over, five-flavor rolls. Same to you, Pep-O-Mint. The new guys are in town. A Lifesavers variety bag (about 112 pieces per pound) boasts 13 fruit flavors of those little hard candies. All individually wrapped in clear plastic, the candies come in four of the five traditional flavors: cherry, pineapple, orange, and lemon (no lime in this bag). But tropically inspired tastes are also in this variety pack, including green apple, grape, watermelon, fruit punch, pina colada, tangerine, banana, mango melon, and raspberry. These doughnut-shaped candies are common fare in doctor’s office candy bowls, but are also great to keep stashed anywhere you like.

The first new flavor I tried was mango melon. It has a bright yet creamy flavor, almost like the real fruit and the color of cantaloupe. A raspberry fan in any form, I also loved that one. And you can’t go wrong with the classics, like cherry and orange. In fact, in 2003, when Lifesavers opened up the five-flavor roll’s fate to a public vote, three of the mainstays were temporarily replaced by blackberry, raspberry and watermelon, though blackberry was quickly replaced by orange. Notice that blackberry, a failed attempt, didn’t even make it in the 13-flavor bag.

The great thing about this variety bag is that you have 13 different choices—even if you don’t like a flavor or two, someone else will eventually come along and eat them. It’s because Lifesavers are perfect for when you just want to pop something in and go. Perfect for the mom on the go, the kid on the school bus (when gum is not allowed), and the candy lover in you. They don’t melt, making them a great “summer candy.�? And that’s why Lifesavers have been around for nearly a century. Currently owned by the Wrigley company, these circular candies are instantly recognizable and classic in appeal. Luckily for us, the company is innovating for the future, by producing what people want—more options (enter Lifesaver Gummies and Fruit ‘Splosions), more flavors (including sours, sorbets, and mints), and many sizes. With so many options as well as interactive contests where consumers get to decide which candy flavors will be next on the radar, Lifesavers have evolved. And yet the somehow retain all the nostalgia from your childhood and mine. Brilliant.

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