Mike & Ike Original Fruits

Five flavors of fruity candy chews in a movie theater box (or a smaller bag if you prefer)—you can’t go wrong with this formula. Mike & Ikes come to us from Just Born Candy Company, based in Bethlehem, Pennsylvania. They were invented in 1940, and the popular flavors changed over the years. But the five original fruits (strawberry, lime, lemon, orange, and cherry) remain today and are sold in a variety pack. Other Mike & Ikes combinations available are Tropical Typhoon, Jolly Joes (grape), Berry Blast, and Tangy Twister. They have an upcoming promotion where you can vote for the next new flavor combination, if you feel your voice should be heard. Just Born candy company also makes Hot Tamales (a cinnamon-flavored version of Mike & Ikes), Zours, and the Easter season’s popular treat, marshmallow Peeps.

Mike & Ikes are the same consistency as a jelly bean, but they are about the size and shape of a large Tylenol Extra Strength pill. Still, you won’t have to work hard to get these pills down, because their fruit flavors are pure delight. My favorites are strawberry and lemon, and I especially like to mix them together for a little strawberry lemonade. Mike & Ikes’ packaging has changed over the decades, but the flavor remains the same. You can tell by visiting their website that Mike & Ikes are trying to appeal to a young, hip audience with their Web presence resembling a skatepark with grafitti text and all. But adults will buy them for the nostalgia factor and kids don’t really need a reason to eat candy—so in that sense, they’ve got all their bases covered. Mike & Ikes are one of my favorite chewy, fruit candies that I’ve recently rediscovered. Discover them again or for the first time at your local convenience or grocery store or a movie theater. You won’t be disappointed by the juicy taste that bursts from each little piece.

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