Here fishy, fishy, fishy! Get in my belly! I love Swedish Fish – these little red guys can swim upstream to my mouth any day. They are one of the simplest candies on the market and I am crazy about them. In 1958, Malaco, a Swedish confectionery expanded their business and sent some of their treats to North America. The first to arrive were licorice ribbons and laces followed by the Swedish Fish and Swedish Berries in the late 1960’s. The candy was, of course, named Swedish Fish because it was created in Sweden.

Okay, history lesson over. Let me tell you why these little fish rule. They are like an upscale gummy bear. They are not too soft, nor are they too hard. They have just the right amount of chewy-ness and are not too sweet. I’d say that they are a cross between a cherry/strawberry gummy candy. These little fish are a perfect mix of chewy, red goodness and adults and children alike enjoy them all over the world on a daily basis. Today, they can be found in boxes and bags at movie theaters, drugstore shelves, local candy shops and even Ikea, but they will always remind me of my first trip to Europe. I had gone to visit family in Norway and while on the way to a snowboarding excursion with my cousins, stopped at a mini-mart to refuel and stock up on goodies. I was perusing all the cute, European candy and picking up as many packages as my arms could carry when I stumbled upon Swedish Fish. I had never had them before, but thought they looked so cute. I picked up a couple of packages and it was love at first bite. I bought a box of them to bring home, only to return to the States and find out that they had been sold here all along! Pleased with my discovery, I have enjoyed their gummy, fruity-ness ever since. If you’ve never tried Swedish Fish, you’re missing out. Pick some up today…and Happy Fishing!