Did you know that the Baby Ruth bar was not named for the famous baseball player, Babe Ruth? Well, that’s what the Curtiss Candy Company claimed. They never negotiated an endorsement with the famed ball player and worried about lawsuits, quickly covered up what many to be the original origin of the candy bar by claiming that it was named for President Grover Cleveland’s daughter Ruth – despite the fact that President Cleveland had been out of the White House for years and his daughter had died 16 years earlier. Many think that this was just the way that the Curtiss Candy Company avoided royalty fees. Aside from that, the marketing of the candy was superb. An illuminated advertising sign was installed on the roof of the apartment building near where Babe Ruth’s home run ball landed. This sign stood the test of time for nearly four decades before being torn down. They also hired planes to fly over the city of Pittsburgh the day the candy was introduced to the U.S. Thousands of Baby Ruth bars were dropped from the planes, each bearing a tiny parachute to help them make their descent to earth.

In spite of the mystifying name and clever marketing strategies, baby Ruth bars spoke for themselves. They are a candy bar that is made up of a fudgy nougat like center that is topped with fresh roasted peanuts and sweet milk chocolate. The bar was one of the larger and denser candy bars on the market in 1923 and to this day is known for its quality, freshness and large size. This candy bar is like a mini meal in itself! The flavor combination of the salty peanuts, sweet, nougat and rich milk chocolate make for a tasty treat. This candy bar has stood the test of time, much like the sign once used to advertise for it. It is a classic, nostalgic candy that both young and old alike have come to know and love. The taste and quality has never faltered and it is a favorite among candy lovers.